Audi says rising input costs costs and depreciating rupee are main reasons for the increase.
Audi India has announced the details of increase in prices of its model range available in India. The price increase would range between Rs 59,000 to Rs 3,69,000 (ex-showroom Delhi) across the range starting from January 1, 2013.
“The rise in input cost, depreciating rupee as well as continuous increase in fuel prices have made us re-evaluate our pricing strategy in India and increase the prices of our entire model range. However, we are offering our customers customized and innovative finance options from Audi Finance which will make their purchase more attractive.” said Michael Perschke, Head, Audi India.
Audi has already exceeded its 2012 sales target of 8,000 units and hopes to touch the revised target of 8600 units for calendar. Its country-wide dealer network now stands at 24 with the most recent one being Audi Ahmedabad.
Audi India’s November sales of 805 were a strong growth of 89 percent over the same period last year (November 2011: 425 units). For January-November, Audi India recorded a 58 percent growth rate YTD with 8,072 units sold as against 5117 units in the year-earlier period.
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