The new Defender will be available in 2019; to offer a wide range of models, from a stripped-down variant to a premium off-roader.
For 68 years, the Defender held on to its working roots, becoming something of a British, and off-road icon. Finally, on 29 January 2016, the last Land Rover Defender, in its original form, rolled off the production line at Land Rover’s Solihull plant in the UK.
However, the Defender badge will not be buried with its original design, as Land Rover has announced that a new Defender will be made available in 2019. Defender concepts like the DC100 Concept were shown soon after. The radical difference between the original and this concept prompted Autocar India to ask Gerry McGovern, design director and chief creative officer at Land Rover, about the positioning of the new Defender.
The new model, it seems, could have the widest span of all three Land Rover families. It will retain its stripped-down and working roots at the bottom of the spectrum, but will also transition to premium at the top. And much to the dismay of classic fans, the new Defender's design will not be retro. However, the wide span will ensure that the Defender, at least at the bottom end of the spectrum, will be affordable.
By ditching retro for modern in what is decidedly an old-school brand, Land Rover is embarking down a dangerous path. Will the new Defender, with contemporary styling, be able to hold its own against other iconic old-school off-roaders like the Mercedes G-class?
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