THE DASHING WHITE LEXUS 201

THE MERCEDES BENZ C-CLASS

THE LATEST CITROGEN C4 RACER

THE MOST FAMOUS LAMBORGHINI GALLARADO

THE 1960's FAMOUS RACER

Thursday, 6 December 2012

Jeep's aggressive India plans


Fiat and Chrysler will launch 2 Jeep models in India next year and may follow up with another two.



Fiat has announced that Chrysler will officially enter India next year with the launch of their iconic off-roader brand Jeep. 
Fiat shouldn't have problems marketing the brand in India -- it is well known thanks to its tie-up with Mahindra. Jeep sold as many as 18,000 vehicles annually when it was present here earlier.
 
When it is launched, Jeep will bring two products to India and both will be brand-defining and introduced via the CBU-route. Chrysler is expected to launch these two models in the second half of 2013.
 
The first of the two will be the Jeep Wrangler. Successor to the famous World War II Jeep also known as Willys CJ (Civilian Jeep), the first Wrangler debuted in 1987. What we will get here is the latest generation Wrangler (code; JK). Like the CJ, it uses front and rear live-axles. The current-generation is also available in a long wheelbase, five-door version known as the Wrangler Unlimited.
 
Powered by a 2.8-litre common-rail diesel engine that’s good for 197bhp, it will no doubt be the fastest off-roader in the East.
 
Another Jeep model that’ll hit our shores is the Grand Cherokee. Codenamed WK2, this fourth-gen Grand Cherokee is powered by a 3.0-litre common-rail diesel that makes 237bhp and is a proper luxury SUV. Based on the Mercedes Benz M-class, it is thoroughly modern and it promises to offer superb off-road ability with plush, comfortable interiors.  
 
There are two more models in the pipeline for Jeep in India. The first of these two would be a B-segment SUV that could share underpinnings with the upcoming Fiat SUV and the second model will be a C-segment offering that could be based on the Jeep Compass – currently the smallest model in the Jeep Global lineup.
 
Chrysler has already set up an R&D centre in Chennai that houses about 1,000 employees and is the third-largest Chrysler R&D facility worldwide. 

Fiat’s new model onslaught


Fiat to introduce five new cars over the next four to five years; all-new B-segment compact utility vehicle to debut in India by mid-2014.







Fiat has bold plans for the Indian market and plans to take things to a higher gear. The Italian company plans to introduce five new cars over the next four to five years. Its independent distribution network will also get a much-needed shot in the arm and swell to 120 dealerships by 2013.
Fiat’s brand image re-structuring strategy is part of the company’s drive to appeal more to enthusiastic drivers. Its key mantra through this entire re-jig will be to have a greater focus on sporty design and the use of sophisticated technology.
Kicking off the new model onslaught will be an updated Linea saloon and Grande Punto hatchback in 2013. The two cars already received a facelift earlier this year, and the update next year will include cosmetic changes to both with revised front and rear styling, new alloy wheel designs and a thorough re-working of the interiors. This will be followed by the debut of a new Linea in 2014, which, more importantly, will get a new 1.6-litre Multijet diesel engine and a 1.4-litre turbo-petrol. The facelifted Linea, however, will continue to be sold alongside the new Linea and re-badged as the Linea Classic. Incidentally, Ford currently employs a similar strategy with its Fiesta saloon in India. The new Fiesta is sold alongside the previous-gen Fiesta, but under the ‘Classic’ moniker. There will also be a new Grande Punto, which will be launched in India in 2014. The hatchback will be powered by a 1.2-litre petrol and a 1.3-litre diesel engine.
Lastly, an all-new B-segment compact utility vehicle shared with the Fiat-owned Chrysler group is also on the cards. This all-new platform will essentially replace the architecture used under the Grande Punto hatch, and will be engineered for sale in both Europe and the US, with it debuting in India by mid-2014. This compact utility vehicle will be powered by a 1.4-litre petrol engine and a 1.3-litre Multijet diesel.
Currently, Fiat has 11 platforms that form the underpinning of all its cars sold globally. However, in an attempt to conform to a stricter budget, the company plans on more than halving that amount to five platforms.

Abarth coming to India next year


Fiat to bring its performance brand Abarth to India next year. Special "Abarth Studios" will be built within existing Fiat dealers.




Fiat plans to launch its performance brand Abarth here in 2013. Abarth is to Fiat what AMG is to Mercedes Benz. Carlo Abarth started his long association with Fiat in 1952, and the Fiat later bought over the performance brand in 1971. Abarth is known for stuffing big engines into small cars to make them go faster, although the new cars are more subdued and more practical. 

The cars will most likely be sold out of 'Abarth Studios' within existing Fiat dealers, but Fiat hasn't ruled out the possibility of having exclusive Abarth dealers either.

Initial offerings are likely to consist of the Grande Punto Evo with the possibility of the 500 Abarth as well. Fiat is also likely to be working on a diesel version for India.

The Grande Punto Evo comes with a turbo-charged, 1.4-litre 165bhp engine mated to a six-speed manual. With its max torque of 25.5kgm, it'll get to 100kph in 8.2 seconds and go on to a top-speed of 213kph. Even more entertaining is its handling which Abarth tweaks via a special sport setup and stiffer anti-roll bars. It will compete with the likes of the Mini Cooper S, but Fiat promises to price it more realistically than the Mini.

By launching Abarth, Fiat plans to use car enthusiasts to help pump the brand up.

Updated Audi Q5 coming in January


Audi Q5 to get a mid-cycle refresh.



Come January 2013 and Audi will launch the updated Q5 in India. It made its debut at the Paris Motor show earlier this year.

Known internally as the Q5 PI (for Product Improvement), the facelifted Q5 comes with exterior changes like the grille that now takes Audi’s new hexagonal shape. The detailing within the grille also differs depending on what engine is under the hood. The headlights get newly designed daytime running lamps, the bumper is altered and the fog lights have chrome ring surrounds. At the rear, the tail-lamps get different LEDs and there’s a new rear diffuser.

Like the recently facelifted A4, the interiors too get subtle tweaks and improvements to uplift the general feel and finish of the cabin. Expect the new Q5 to come with a minor price-correction as well as it will be assembled in India.

On the engine front, you can expect the bread and butter 2.0-litre TDI and the petrol 2.0-litre TFSI topped by the six-cylinder 245hp 3.0-litre TDI. Audi is currently offering a discount of upto Rs 2 lakh on the Q5. 

Renault Duster review, test drive


Does Renault's small SUV hit the sweet spot? Read our comprehensive and instrumented review.


RATING
8 / 10
DETAILS


Showrooms flooded with potential buyers and, on the last count, 10,000 customers who have put their money down for the Duster is testament to the fact that Renault seems to have gotten it just right with its small SUV. The French carmaker has played its cards right with the Duster’s prices, which range from Rs 7.19 lakh to Rs 11.29 lakh. At this price, it appeals not only to large SUV buyers, but also to C-segment saloon buyers. And with three engine options – a 102.5bhp petrol, an 84bhp diesel and a 108.5bhp diesel, there’s a Duster for everyone. Clearly the potential for success is tremendous.
But for the Duster to really live up to buyers’ expectations, it has to deliver on the counts that made SUVs popular in India in the first place. It has to have the right image, be spacious enough to transport a family in comfort and, of course, be capable to take on the worst of Indian roads. We test the more powerful diesel to see if the Duster is all the SUV you’ll need.

Design and Engineering : 


A key question is whether or not the Duster matches the Indian car buyer’s image of what an SUV should look like. Simply put, yes it does. It stays true to the SUV template with its flared wheel arches, short front and rear overhangs and impressive 205mm ground clearance. All these ingredients add up to give the Duster a very confident stance and make it look larger than it is.
The lack of excessive detailing gives it a robust and no-nonsense look. Its squarish double-barrel headlights and chrome-rich grille gel well, while the scuff plate and plastic cladding on the lower portion of the bumpers hint at the Duster’s off-road ability. There are more interesting touches in the smart running boards, roof rails and the kink in the rear quarter glass, though some bits like the flimsy lift-type door handles point to the strict costs the Duster is built to.
Like many SUVs today, the Duster positions its full-size spare tyre under the body rather than on the hatch. The rounded tail does make the Duster look a bit hunchbacked, but the blister effect beside the small tail-lamps is unique.
Underpinning the Duster is Renault’s hardy B platform that also forms the basis for the Renault Logan (now Mahindra Verito), though the Duster’s wheelbase is marginally longer. Its monocoque construction also allows it to sit lower than conventional body-on-ladder SUVs. For now, India only gets the front-wheel-drive Duster, which employs MacPherson struts in the front and a programme-deflection torsion beam axle at the rear. The four-wheel-drive version, which is unlikely to be available before late 2013, uses a slightly different rear suspension (independent MacPherson struts) to accommodate the 4WD hardware. All 108.5bhp diesel Duster variants get ABS, EBD and brake assist and ventilated front discs and rear drums as standard. 

Interiors :



While the Duster is spacious enough in its own right, it doesn’t feel as roomy as other SUVs in its segment, like the Tata Safari, for instance. However, ingress and egress is a breeze, there’s head- and legroom aplenty for all passengers, and the cabin is wide enough to seat three average-sized adults in comfort on the rear seat. Also, the flat rear seat may not look it, it is really comfortable, with great back and thigh support. Likewise, the front seats, which get lumbar-support adjustment, are also comfy enough for long distances, though we found the driver’s seat height adjuster cumbersome to use while seated. 
But more than anything else, it is the quality of plastics throughout the cabin that disappoint. Some bits, like the well-finished door handles and curvy instrument binnacle, do look nice, but elsewhere the hard plastics seem straight out of a budget hatchback. The pillar-like rear AC vent (engineered especially for India) stands out like a sore thumb, looks cheap, and also eats into middle-passenger legroom. Everything does feel solidly put together though and the fit between panels on the dashboard is decent. The dashboard itself is quite functional, but places the air-con controls a bit low for comfortable access; the mechanically operated air-con switches, both front and rear, also feel quite rudimentary. Then there’s the unusual positioning of the electric mirror adjuster under the handbrake lever, and audio controls on the steering column (and hence out of sight) that take time getting used to. Thankfully, Renault has repositioned the power window switches from the dashboard to dedicated pods on the doors before launching the Duster here, but it’s still not perfect.
With no third row of seats to eat into boot space as with seven-seat SUVs, the Duster has plenty of space for cargo. The boot is cleverly shaped and can gobble up a lot more luggage than its 475-litre capacity suggests. Folding down the single-piece rear bench further increases the carrying capacity to 1,064 litres. 

Performance : 

In keeping with its small SUV tag, the Duster also uses relatively small engines. Apart from a 1.6-litre petrol motor, the Duster comes with Renault’s popular 1.5-litre K9K diesel engine. With an SOHC for its eight valves, this four-cylinder motor may not be cutting-edge in terms of technology, but it is a very flexible unit. On the Duster it is available in two states of tune – 84bhp and 108.5bhp – with different injection systems and turbochargers responsible for the varied power output. The more powerful version tested here, THP in Renault-speak, features seven-hole Piezo injectors, a variable-geometry turbocharger (as opposed to the fixed-geometry turbo on the 84bhp version) and also comes with an intercooler. Prior to the Duster’s launch in India, the THP engine received updates to improve driveability in the form of a simplified air-intake path and new low-inertia turbo.
This Duster felt far more responsive than the one we drove last month and we put this down to its engine being run-in. Power builds smoothly from as low as 1500rpm with a stronger shove around the 2000rpm mark. That’s not to say the engine is free from turbo lag. Driving up the twisty hill roads near Munnar, we had to keep shifting down from third gear to second to maintain momentum. For the record, this motor churns out its 25.3kgm of peak torque at 2250rpm. Thanks to the engine’s broad spread of power, even part-throttle responses are good and you can actually pull cleanly from 30kph in fifth gear. But to get the most out of this engine, you need to stay within the 2000-4000rpm band. Hold gear and the engine will crawl further to its 5000rpm redline, at which point it does sound quite thrashy. In fact, in terms of overall refinement, the engine is just about average.
This engine is mated to Renault’s six-speed TL4 manual gearbox, and while it doesn’t require much effort to change gears, the gearshifts are not very precise. A bigger bother is the slightly heavy clutch that gets tiring to operate in stop-go traffic. What does help driveability is the short gearing for first, second and third, which allows you to keep the engine on the boil in typical city driving scenarios. In contrast, fifth and sixth gears are tall, to aid relaxed highway cruising; 80kph in sixth gear has the engine spinning at a lazy 1800rpm. 

Ride and Handling : 

The manner in which the Duster casually dismisses the worst patches of road makes it a more comfortable drive than all comparably priced saloons too. The suspension always goes about its business in a quiet manner, sharp bumps like expansion joints are easily filtered out and your passengers won’t be able to tell the size of the crater you just drove over.
Even at highway speeds, the Duster remains very composed and free from any undue up-and-down movement. Its wide footprint and relatively low centre of gravity also come together to give it good stability at all speeds and also under braking. Body control is also good and roll is fairly well contained. But, driving up a twisty section, we found the Duster lacked the agility you’d expect from a monocoque SUV. While it is not ponderous around bends, it is not as engaging as a Honda CR-V either. The electro-hydraulic steering doesn’t serve up much feedback either, with some slack at the straight-ahead position. However, it is light enough at low speeds, which is a boon in city confines. A tight turning circle further aids the Duster’s ease of use.
And while it may lack four-wheel-drive hardware, even this front-wheel-drive Duster is quite adept off-road, so long as you are realistic about its abilities. The short gearing and the 30-degree approach and 35-degree departure angles allow the small SUV to clamber up hillocks, and it can also wade through knee-deep water if the need arises.

Efficiency : 

At 1308kg, the Duster is light by SUV standards, and this more than anything else was bound to reflect in its fuel consumption. Driving in congested city streets, the Duster delivered a fuel economy figure of 11.8kpl. Out on the highway, the tall sixth gear makes the Duster a relaxed cruiser and allows it to stretch each litre of diesel for a remarkable 17 kilometres.

Verdict : 

The Renault Duster certainly lives up to all the hype surrounding it, even though it can't seat seven people like the larger SUVs in the market and the fact that the interiors aren't too special. Also, at Rs 11.29 lakh for the top-end diesel, it is on the pricier side and not as affordable as people expected. But viewed in totality, the Duster has a lot going for it. It looks smart, comes with a comfortable and spacious-enough cabin and is well-built too. The 108.5bhp diesel engine has ample pep for most occasions and also scores on fuel economy. The handling is predictable, but what most buyers will be interested in is the fantastic ride quality that is good enough to humble some more expensive saloons. All Renault needs now is to enhance its sales and service setup because, in the Duster, they have the ideal urban SUV for India.

Overall Rating

 8 / 10

Technical Specs : 

Fact File

Renault Duster review, test drive
What it costs
Ex-showroom (Delhi)Rs 10.99 lakh
Warranty4 years/80,000km
Engine
FuelDiesel
InstallationFront, transverse
Type4 cyls, 1461cc, turbo-diesel
Bore/stroke76.0/80.5mm
Compression ratio15.3:1
Valve gear2 valves per cyl, SOHC
Power108.5bhp at 3900rpm
Torque25.3kgm at 2250rpm
Power to weight82.96bhp per tonne
Torque to weight19.34kgm per tonne
Transmission
TypeFront-wheel drive
GearboxSix-speed manual
Dimensions
Length4315mm
Width1822mm
Height1695mm
Wheel base2673mm
Boot volume475-litres
Ground clearance205mm
Chassis & Body
ConstructionFive-door, monocoque
Weight1308kg
Tyres215/65 R16
SpareFull size
Suspension
FrontIndependent, MacPherson struts, anti-roll bar
RearNon-independent, torsion beam axle, anti-roll bar
Steering
TypeRack and pinion
Type of power assistElectro-hydraulic
Turning circle10.4m
Brakes
FrontVentilated discs
RearDrums
Anti-lockYes
Performance
0-201.23
0-402.64
0-604.72
0-807.81
0-10011.88
0-12017.65
0-14027.74
Economy
City11.8kpl
Highway17kpl
Tank size50-litres
Range at a glance - Engines
Petrol1.6 petrol 102.5bhp Rs 7.19-8.19 lakh
Diesel1.5 diesel 84bhp Rs 7.99-9.99 lakh and 1.5 diesel 108.5bhp Rs 9.99-11.29 lakh

Wednesday, 5 December 2012

ASEAN- India rally Tuesday, December 4, Day 7


The Autoexpo India team visits the famous Angkor Wat temple on Day 7 of the ASEAN Rally,2012.




Today we stayed back at Siem Reap to see the Famous Angkor Wat temple. But before we could get to that, there were other things lined up. The first appointment for the ASEAN team was a ceremonial planting of trees presided over by the Indian ambassador. We were all driven down in 18-seater buses since our convoy would create a traffic jam on the narrow roads. Everyone pitched in with the shovel and watering can to do their bit for the environment. The next stop was the Bayon temple. It's a 12th century Khmer temple built by the Buddhist king Jayavarman VII. The magnificent structure was the centre of his capital Angkor Thom.

 The team then visited the Ta Prohm temple built by the same Buddhist ruler. Unlike other structures, this temple has been left in more or less the same condition as it was found in. So, you have trees growing out of its ruins. It's a surreal scene to see the huge trees slowly engulfing the ruins. In fact, many scenes from the Hollywood movie Tomb Raider were shot here. We went back to the hotel for a quick lunch before heading back to Angkor Wat. This time we took the cars, the convoy again escorted by the police and the traffic blocked for the ASEAN cavalcade. A quick photo shoot of the cars lined up in front of the temple, and we were free to explore this World Heritage Site aided by government registered guides. Angkor Wat is the largest Hindu temple complex in the world. This 12th century temple is dedicated to Lord Vishnu. It is a symbol of Cambodia, and rightly so. While we all wished that we had more time to explore and soak in this place, we were also thankful that at least this rally had given us the opportunity to visit this gorgeous piece of history. The evening ended with an official dinner after which, nearly everyone trooped out to the night market to get a foot massage.

New BMW 4-series coupe concept revealed


New standalone two-door scheduled for release late in 2013


New BMW 4-series coupe concept revealed BMW has confirmed that the next-generation coupĂ© version of the3-series will become a stand-alone model and be badged 4-series.
The significant change to BMW’s line-up is previewed by this Concept 4-series CoupĂ©, which finally lifts the lid on one of the car industry’s worst-kept secrets: that the two-door 3-series will be become the 4-series and join the 6-series as a two-door variant of a BMW saloon.
“The ‘4’ doesn’t just mark the start of a new cycle; it marks the start of a model with its own individual character and a stand-alone design,” says BMW.
Although billed as a design study, the 4-series concept is understood to be a faithful representation of the production car. Only some of the more extreme elements, such as the flamboyant front and rear bumpers and air dams, will be toned down.
These first official pictures show the new two-door to be a muscular and broad-shouldered design draped over a wide-stance platform.
BMW has released the key dimensions for the concept, which are expected to be carried over to the production car with very little change. They include a 2810mm wheelbase that it shares with the 3-series saloon.
At 4641mm long, 1826mm wide and 1326mm high, the new concept is 17mm longer than the saloon, 15mm wider and a significant 67mm lower, a dimension that emphasises the two-door’s sportier footprint.
The front and rear tracks reflect the squat look, too. At 1545mm, the front is 3mm wider than the saloon and the 1593mm rear is 10mm wider.
Despite the brief for a sportier, more individual look, designers have crafted bodywork that broadly follows the theme of the 3-series saloon, with a distinctive swage line running along the bodyside and linking the front and rear haunches by running through the door handles.
Where the 4-series concept asserts its identity is in the execution of the swage line, which takes a sharper, more aggressive form and mirrors the more pronounced sill cover. The wheel arches of the 4-series concept bulge more aggressively than those of the four-door. These body adornments also lend BMW’s smaller coupĂ© a more aggressive look than its bigger brother, the 6-series.
At the front, the family resemblance to the saloon is carried through, with headlights that link into the hallmark kidney grille. The grille itself is made more prominent by protruding more aggressively from the surrounding sheet metal.
“The front end displays a clear link with the 3-series family, but with a sporting take on the theme with precise contours and multi-faceted surfaces,” says BMW.
The execution of the intersection of the grille and headlamps is sportier thanks to the narrower lamp units built around on-trend ‘squircle’ projector lamps.
Underpinning the front is a gaping front air dam that extends the full width of the nose. The production coupé is tipped to have a more toned-down airdam, although elements of this design may influence the forthcoming M4.
Another departure for BMW is the hockey-stick-shaped decoration on the front wings, behind the wheel arches. Some sort of adornment will appear on the production 4-series, but how close its design will be to this feature is unclear.
The interior is based closely on the 3-series saloon’s and, ignoring the concept car decoration in this design study, appears to be directly carried over.
The instrument pack, minor switchgear and instrument panel’s upper moulding, for example, mimic the 3-series saloon, with its high-mounted infotainment screen. Likewise, the radio and air-con modules in the centre console are carried over from the saloon.
BMW hasn’t released any chassis or engine information with the concept. But our sources say that the production 4-series will feature engines selected from the saloon range and mirror the bulk of the line-up in today’s 3-series coupĂ©.
Today’s global best-seller is the 320d, which will morph into the 420d. Seven further engines are likely to result in a 418i, 420i, 428i and 435i petrol line-up and 425d, 430d, 435d diesels. The long-awaited M4 is also a key 4-series variant.
Chassis settings are tipped to be firmer than the saloon’s to further establish the 4-series as a separate model.


Chrysler, Jeep set for India entry


Chrysler and Jeep could come to India with the help of Fiat.The full-size Jeep Grand Cherokee could come powered by a 237bhp diesel.











Iconic American SUV maker Jeep and parent company Chrysler are all set to enter the Indian market. Now owned by Fiat, Jeep and Chrysler are expected to make an official announcement of their entry to India imminently. Whereas Ford and General Motors came to the Indian market more than a decade ago, Chrysler and Jeep stayed away. The blame for this late entry rests partly on Chrysler’s decade-long financial difficulties and an unsuitable product line-up.

Things are different today, however. Chrysler and Jeep are on a more solid footing and the introduction of their cars into the European market mean some of their products are more suitable for our market. Today Jeep has a whole range of diesel SUVs, and products like the diesel Grand Cherokee could be followed by products like the Commander, Compass or Patriot, all of which are all currently sold in Europe. And Fiat could look at its Jeep-based Freemont MPV too.

The star attraction, however, is certain to be the Grand Cherokee, which even for Jeep is a landmark car. Built on the same platform as the Mercedes-Benz M-class (due to Daimler’s erstwhile ownership of Chrysler), the new Cherokee boasts the stiffest chassis in its class. Some Jeep traditions are carried over; you get that famous toothy, seven-slat grille up front, a low-ratio transfer case and a Selec-Terrain dial (much like Range Rover’s ‘Terrain Response’ system). Under the hood is a common-rail diesel motor that has been designed and engineered by Fiat, but built by diesel specialists VM Motori. Displacing 2987cc, this V6 is reputed to be silky-smooth and has bags and bags of torque. Chrysler also understands the Indian market and so pricing is expected to be really competitive; somewhere around Rs 30-40 lakh, if the car is locally assembled. And that should make for a good start. More on Chrysler and Jeep soon; watch this space.

Mahindra launches XUV mobile app


M&M’s blue sense app can control the XUV500 infotainment system



Mahindra & Mahindra has launched the Blue Sense app for its XUV500. The app is supported on the W8 model and comes with a host of features. The app is supported on Android phones and connects to the XUV500’s infotainment system. Users will be able to control the infotainment system through the app and also access information related to climate control, TPMS (Tyre pressure monitoring system), fuel statistics. This will also enable users to keep tabs on important maintenance data. 
Speaking about the app, Mr Rajan Wadhera, chief executive – technology, product development & sourcing, said, “The Mahindra BLUE SENSE® APP is designed to take user experience to the next level. This first-of-its-kind smart app will provide greater convenience, accessibility and information to the driver as well as co-passengers to ensure a safe, pleasurable and hassle-free driving experience. We have ensured that over 41000 existing XUV500 owners can also upgrade their XUV500 with the Mahindra BLUE SENSE® APP.”
 
Existing as well as new XUV500 customers can download the app from the Mahindra website.

M&M Xylo receives ‘Master Brand’ award


Mahindra & Mahindra’s Xylo MPV receives prestigious ‘Master Brand’ award from CMO Asia and World Brand Congress.



Mahindra & Mahindra has announced that its Xylo MPV has been awarded the ‘Master Brand’ award for 2012-13 by CMO Asia and the World Brand Congress.

According to Vivek Nayer, chief marketing officer, automotive division, Mahindra & Mahindra, “This achievement gives us tremendous satisfaction as this is a recognition based on brand reputation, customer loyalty and market acceptance.  It recognizes our continued focus on delivering a strong customer value proposition that is unique and customer-centric. We believe that with the Xylo, we have created a strong brand that appeals to our customers for its technology features, luxurious space and comfort. It is an honour for the Xylo to be selected as a Master Brand amongst a host of other brands that are successful in their own right.”
The ‘Master Brand’ award recognises key parameters such as market dominance, longevity, goodwill, customer loyalty and the overall market acceptance for the brand. Brands are ranked according to their appeal to a very wide set of consumers - from premium to mass, according to the brand’s ability to keep in tune or ahead of ever-changing consumer needs.